Business Intelligence Improved Decision Making

How AI Can Power Brand Management

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it encompasses multiple activities designed to build the reputation and image of a business—such as crafting and communicating the brand story, ensuring that the product or service and its price reflect the brand’s competitive positioning, and managing customer relationships to forge loyalty to the brand.

A brand is a promise to customers about the quality, style, reliability, and aspiration of a purchase. AI can’t fulfill that promise on its own (at least not anytime soon). But it can shape customers’ impressions of a brand at every interaction. And it can automate expensive creative tasks—including product design. To succeed with it, you must understand how it is perceived by stakeholders and what can be done not only to mitigate their concerns but to make them avid supporters. Using examples from Intuit, Caterpillar, and LOOP, along with in-depth scholarly research, the authors propose a framework for thinking about the key roles that AI plays when it comes to managing brands effectively.

Transforming Your Organization with the Power of Business Intelligence

Power BI vs Qlik Sense Features Comparison

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Qlik vs Power BI – Analytics Comparison Guide

With the ability to drive strategic initiatives, make educated decisions and extract valuable insights from raw data, business intelligence (BI) has become a key enabler for organizational success. BI has revolutionized the way businesses operate and plan for the future in this age of intense competition and rapid technological advancement. One of the most powerful business intelligence tools available, Intellicus has provided tailored solutions to over 17,000 small and large businesses, enabling them to make data-driven decisions.

Understanding Business Intelligence

Business Intelligence (BI) is a technology-driven process that analyzes business data to provide actionable information that informs strategic and operational decisions. It involves collecting, storing, analyzing, and visualizing data to uncover patterns, trends, and insights that drive business performance. It combines internal and external data sources into a logical framework that helps produce insights that can be put into action. Business intelligence is a valuable resource that facilitates managers, executives and stakeholders to make informed decisions.

Business Intelligence (BI) is a technology-driven process that analyzes business data to provide actionable information that informs strategic and operational decisions. It involves collecting, storing, analyzing, and visualizing data to uncover patterns, trends, and insights that drive business performance. Essentially, BI transforms raw data into meaningful information that empowers organizations to make data-driven decisions.

Microsoft Power BI vs Tableau vs Qlik Key Features

The Four Pillars of Business Intelligence

Data Collection and Integration: Business Intelligence starts with the compilation of information from various sources, such as social media interactions, market trends, consumer profiles and sales statistics. This data must be integrated into a single platform in order to provide a comprehensive view and analysis.

Data Visualization and Analysis: BI tools analyze trends, patterns, and connections using sophisticated analytics. Visualization tools like dashboards, charts, and graphs transform complex data into understandable insights for efficient decision-making.

Predictive Analytics: BI doesn’t merely focus on the present; it anticipates the future. To predict future trends, predictive analytics uses machine learning models and statistical algorithms. This makes it possible for companies to plan ahead and adapt proactively.

Actionable Insights: BI aims to generate actionable insights, not just reports. These insights help optimize operations, identify new opportunities, and enhance overall performance.

The Transformative Impact of Business Intelligence Improved Decision Making

BI tools give businesses access to real-time data, which is essential for making timely, well-informed decisions. This eliminates the need for guesswork and intuition-based decisions in favor of data-driven ones. Additionally, BI tools, like dashboards and visualizations, present data in an understandable format, making it easier for decision-makers to quickly comprehend complex information and react to changes that may have an impact on the business.

Operational Efficiency

The operational efficiency of an organization can be greatly improved using business intelligence. By automating repetitive operations, BI solutions allow employees to concentrate on more important facets of the company. Furthermore, by highlighting areas in the business process that require improvement, BI tools enable firms to get rid of bottlenecks, simplify procedures and cut expenses. Customer satisfaction and service delivery are enhanced as a result.

Improved Bottom Line

Business Intelligence can assist companies in increasing revenue and sales by offering insightful information about consumer behavior. With the use of BI technologies, marketers can better focus their campaigns and boost sales by analyzing customer data to find trends, buying patterns and preferences. Additionally, organizations can use business intelligence to pinpoint successful consumer categories and concentrate their marketing efforts on them. Revenue growth and improved conversion rates are possible outcomes of this focused strategy.

Competitive Advantage

Business Intelligence provides a competitive edge in today’s data-driven world. Through the utilization of BI tools, companies can acquire comprehensive insights into the tactics, advantages and disadvantages of their rivals and utilize this data to formulate strategic plans. Similarly, it facilitates prompt market adaptation and can assist companies in recognizing customer behavior shifts and market trends.

Ethical Considerations in BI

The Future of Business Intelligence

Advancing technology promises a bright future for BI. AI and machine learning will enhance predictive analytics, enabling businesses to foresee trends and adapt quickly. Integrating BI with emerging technologies like IoT and blockchain will unlock new dimensions of data analysis and decision-making.

Conclusion

Business Intelligence has evolved from being a mere buzzword to a transformative force shaping the future of businesses. It empowers organizations to navigate complexities, capitalize on opportunities, and drive growth in an increasingly data-centric world. Embracing BI isn’t just an option; it’s a necessity for businesses aspiring to thrive in today’s competitive landscape.

repeating the info from intro [SD1]

This doesn’t fit right here… please change the placement [SD2]

Qlik brings innovative data integration, analytics, and AI Solutions to AWS Summit São Paulo

Qlik will present its newest solutions, showing how companies can efficiently integrate, manage and analyze their data.

Qlik will bring its complete portfolio of innovative solutions and latest releases to AWS Summit São Paulo 2024, an Amazon Web Services (AWS) event that brings together the technology community to connect, collaborate, and debate on key global trends.

The event takes place on August 15 at the Transamerica Expo Center, São Paulo, and experts from Qlik, sponsor of the event, will be available at the company’s booth to show how they can help businesses unlock the power of their data.

“In 2024, one of the main topics that will be addressed at AWS Summit São Paulo is Artificial Intelligence, an emerging technology that is revolutionizing the way companies operate. Qlik has invested heavily to boost the use of Artificial

Intelligence safely and effectively in its customers with the launch of several initiatives and offers with AI and Generative AI, which not only facilitate the implementation of this technology in the market but also promote the development of business for a highly innovative future and in a responsible way”, says Olimpio Pereira, Country Manager, Qlik Brazil.

Qlik will demonstrate its high-performance solutions and projects, which meet the data journey of companies from the collection of information to its integration and analysis – so that they can develop AI-based applications with all the necessary security.

Attendees will be able to learn more about the long-standing partnership between Qlik and AWS. Among the latest joint announcements is the signing of a Strategic Collaboration Agreement with new targeted investments that will simplify the path to trusted and secure enterprise AI by combining Qlik’s solutions with cloud and AWS Generative Artificial Intelligence technologies.

The companies will collaborate on strategic initiatives designed to deliver specific benefits. For example, they will accelerate innovation that enables customers to derive value from Gen AI applications, including seamless integrations with AWS Generative AI services such as Amazon Bedrock. They will enable customers to derive greater value from their SAP data when migrating their data environments, enabling modern solutions that leverage Qlik’s extensive data integration capabilities for SAP and non-SAP data sources.

The collaboration will also further enable compliance with compliance, privacy, and sovereignty requirements in other AWS regions, supporting customer migration and innovation, while adhering to critical regulatory standards such as the Federal Risk and Authorization Management Program (FedRAMP) in the US.

Qlik and AWS will also step up joint marketing and sales efforts with investments designed to accelerate customer success with trusted enterprise AI.

In addition to commenting on the agreement, Qlik executives will be able to showcase other Qlik innovations, such as Qlik Talend Cloud, an integrated and comprehensive solution designed to enhance data trust and accessibility for AI value creation at scale. The solution provides no-code AI-enhanced data integration capabilities for pro-code, enabling businesses to maintain their data integrity and accelerate AI adoption at all levels.

It will also be possible to learn more about Qlik Answers, another new feature of the company.

Qlik Answers is an innovative knowledge assistant powered by Generative AI that transforms the way organizations access and use unstructured data by providing reliable and personalized answers from private and curated enterprise sources, such as knowledge libraries and document repositories.

Thus, the solution provides an efficient path to leverage unstructured data in workflows.

Qlik will also show the AI Accelerator, a service designed to facilitate the adoption of AI by companies. Through a direct path to rapid integration, AI Accelerator enables companies to apply and experiment with AI capabilities with low commitment, to begin exploring the benefits of innovation in a practical and accessible way.

Another innovation that will be present at AWS Summit São Paulo is Qlik Cloud, a data integration and analytics platform powered by Qlik’s AI. The solution, in the Cloud, has the ability to simplify manual processes, allowing companies to gain valuable insights from data that was previously inaccessible. From the platform, companies find the best resources so that they can access, transform, trust, analyze and act on data.

“In addition to solutions to drive the use of AI in the market, Qlik has an Artificial Intelligence Council that further embeds ethical and cutting-edge AI development at the core of the company’s mission. By bringing together a diverse set of advisors, we accelerate the responsible development of AI-driven products to help customers use their data to achieve more meaningful business outcomes,” said Pereira.

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How AI Can Power Brand Management

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it encompasses multiple activities designed to build the reputation and image of a business—such as crafting and communicating the brand story, ensuring that the product or service and its price reflect the brand’s competitive positioning, and managing customer relationships to forge loyalty to the brand.

A brand is a promise to customers about the quality, style, reliability, and aspiration of a purchase. AI can’t fulfill that promise on its own (at least not anytime soon). But it can shape customers’ impressions of a brand at every interaction. And it can automate expensive creative tasks—including product design. To succeed with it, you must understand how it is perceived by stakeholders and what can be done not only to mitigate their concerns but to make them avid supporters. Using examples from Intuit, Caterpillar, and LOOP, along with in-depth scholarly research, the authors propose a framework for thinking about the key roles that AI plays when it comes to managing brands effectively.

How AI Can Power Brand Management

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it encompasses multiple activities designed to build the reputation and image of a business—such as crafting and communicating the brand story, ensuring that the product or service and its price reflect the brand’s competitive positioning, and managing customer relationships to forge loyalty to the brand.

A brand is a promise to customers about the quality, style, reliability, and aspiration of a purchase. AI can’t fulfill that promise on its own (at least not anytime soon). But it can shape customers’ impressions of a brand at every interaction. And it can automate expensive creative tasks—including product design. To succeed with it, you must understand how it is perceived by stakeholders and what can be done not only to mitigate their concerns but to make them avid supporters. Using examples from Intuit, Caterpillar, and LOOP, along with in-depth scholarly research, the authors propose a framework for thinking about the key roles that AI plays when it comes to managing brands effectively.

Transforming Your Organization with the Power of Business Intelligence

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With the ability to drive strategic initiatives, make educated decisions and extract valuable insights from raw data, business intelligence (BI) has become a key enabler for organizational success. BI has revolutionized the way businesses operate and plan for the future in this age of intense competition and rapid technological advancement. One of the most powerful business intelligence tools available, Intellicus has provided tailored solutions to over 17,000 small and large businesses, enabling them to make data-driven decisions.

Understanding Business Intelligence

Business Intelligence (BI) is a technology-driven process that analyzes business data to provide actionable information that informs strategic and operational decisions. It involves collecting, storing, analyzing, and visualizing data to uncover patterns, trends, and insights that drive business performance. It combines internal and external data sources into a logical framework that helps produce insights that can be put into action. Business intelligence is a valuable resource that facilitates managers, executives and stakeholders to make informed decisions.

Business Intelligence (BI) is a technology-driven process that analyzes business data to provide actionable information that informs strategic and operational decisions. It involves collecting, storing, analyzing, and visualizing data to uncover patterns, trends, and insights that drive business performance. Essentially, BI transforms raw data into meaningful information that empowers organizations to make data-driven decisions.

The Four Pillars of Business Intelligence

Data Collection and Integration: Business Intelligence starts with the compilation of information from various sources, such as social media interactions, market trends, consumer profiles and sales statistics. This data must be integrated into a single platform in order to provide a comprehensive view and analysis.

Data Visualization and Analysis: BI tools analyze trends, patterns, and connections using sophisticated analytics. Visualization tools like dashboards, charts, and graphs transform complex data into understandable insights for efficient decision-making.

Predictive Analytics: BI doesn’t merely focus on the present; it anticipates the future. To predict future trends, predictive analytics uses machine learning models and statistical algorithms. This makes it possible for companies to plan ahead and adapt proactively.

Actionable Insights: BI aims to generate actionable insights, not just reports. These insights help optimize operations, identify new opportunities, and enhance overall performance.

The Transformative Impact of Business Intelligence Improved Decision Making

BI tools give businesses access to real-time data, which is essential for making timely, well-informed decisions. This eliminates the need for guesswork and intuition-based decisions in favor of data-driven ones. Additionally, BI tools, like dashboards and visualizations, present data in an understandable format, making it easier for decision-makers to quickly comprehend complex information and react to changes that may have an impact on the business.

Operational Efficiency

The operational efficiency of an organization can be greatly improved using business intelligence. By automating repetitive operations, BI solutions allow employees to concentrate on more important facets of the company. Furthermore, by highlighting areas in the business process that require improvement, BI tools enable firms to get rid of bottlenecks, simplify procedures and cut expenses. Customer satisfaction and service delivery are enhanced as a result.

Improved Bottom Line

Business Intelligence can assist companies in increasing revenue and sales by offering insightful information about consumer behavior. With the use of BI technologies, marketers can better focus their campaigns and boost sales by analyzing customer data to find trends, buying patterns and preferences. Additionally, organizations can use business intelligence to pinpoint successful consumer categories and concentrate their marketing efforts on them. Revenue growth and improved conversion rates are possible outcomes of this focused strategy.

Competitive Advantage

Business Intelligence provides a competitive edge in today’s data-driven world. Through the utilization of BI tools, companies can acquire comprehensive insights into the tactics, advantages and disadvantages of their rivals and utilize this data to formulate strategic plans. Similarly, it facilitates prompt market adaptation and can assist companies in recognizing customer behavior shifts and market trends.

Ethical Considerations in BI

The Future of Business Intelligence

Advancing technology promises a bright future for BI. AI and machine learning will enhance predictive analytics, enabling businesses to foresee trends and adapt quickly. Integrating BI with emerging technologies like IoT and blockchain will unlock new dimensions of data analysis and decision-making.

Conclusion

Business Intelligence has evolved from being a mere buzzword to a transformative force shaping the future of businesses. It empowers organizations to navigate complexities, capitalize on opportunities, and drive growth in an increasingly data-centric world. Embracing BI isn’t just an option; it’s a necessity for businesses aspiring to thrive in today’s competitive landscape.

repeating the info from intro [SD1]

This doesn’t fit right here… please change the placement [SD2]

Transforming Your Organization with the Power of Business Intelligence

Share

 

Share

 

Share

 

Email

 

With the ability to drive strategic initiatives, make educated decisions and extract valuable insights from raw data, business intelligence (BI) has become a key enabler for organizational success. BI has revolutionized the way businesses operate and plan for the future in this age of intense competition and rapid technological advancement. One of the most powerful business intelligence tools available, Intellicus has provided tailored solutions to over 17,000 small and large businesses, enabling them to make data-driven decisions.

Understanding Business Intelligence

Business Intelligence (BI) is a technology-driven process that analyzes business data to provide actionable information that informs strategic and operational decisions. It involves collecting, storing, analyzing, and visualizing data to uncover patterns, trends, and insights that drive business performance. It combines internal and external data sources into a logical framework that helps produce insights that can be put into action. Business intelligence is a valuable resource that facilitates managers, executives and stakeholders to make informed decisions.

Business Intelligence (BI) is a technology-driven process that analyzes business data to provide actionable information that informs strategic and operational decisions. It involves collecting, storing, analyzing, and visualizing data to uncover patterns, trends, and insights that drive business performance. Essentially, BI transforms raw data into meaningful information that empowers organizations to make data-driven decisions.

The Four Pillars of Business Intelligence

Data Collection and Integration: Business Intelligence starts with the compilation of information from various sources, such as social media interactions, market trends, consumer profiles and sales statistics. This data must be integrated into a single platform in order to provide a comprehensive view and analysis.

Data Visualization and Analysis: BI tools analyze trends, patterns, and connections using sophisticated analytics. Visualization tools like dashboards, charts, and graphs transform complex data into understandable insights for efficient decision-making.

Predictive Analytics: BI doesn’t merely focus on the present; it anticipates the future. To predict future trends, predictive analytics uses machine learning models and statistical algorithms. This makes it possible for companies to plan ahead and adapt proactively.

Actionable Insights: BI aims to generate actionable insights, not just reports. These insights help optimize operations, identify new opportunities, and enhance overall performance.

The Transformative Impact of Business Intelligence Improved Decision Making

BI tools give businesses access to real-time data, which is essential for making timely, well-informed decisions. This eliminates the need for guesswork and intuition-based decisions in favor of data-driven ones. Additionally, BI tools, like dashboards and visualizations, present data in an understandable format, making it easier for decision-makers to quickly comprehend complex information and react to changes that may have an impact on the business.

Operational Efficiency

The operational efficiency of an organization can be greatly improved using business intelligence. By automating repetitive operations, BI solutions allow employees to concentrate on more important facets of the company. Furthermore, by highlighting areas in the business process that require improvement, BI tools enable firms to get rid of bottlenecks, simplify procedures and cut expenses. Customer satisfaction and service delivery are enhanced as a result.

Improved Bottom Line

Business Intelligence can assist companies in increasing revenue and sales by offering insightful information about consumer behavior. With the use of BI technologies, marketers can better focus their campaigns and boost sales by analyzing customer data to find trends, buying patterns and preferences. Additionally, organizations can use business intelligence to pinpoint successful consumer categories and concentrate their marketing efforts on them. Revenue growth and improved conversion rates are possible outcomes of this focused strategy.

Competitive Advantage

Business Intelligence provides a competitive edge in today’s data-driven world. Through the utilization of BI tools, companies can acquire comprehensive insights into the tactics, advantages and disadvantages of their rivals and utilize this data to formulate strategic plans. Similarly, it facilitates prompt market adaptation and can assist companies in recognizing customer behavior shifts and market trends.

Ethical Considerations in BI

The Future of Business Intelligence

Advancing technology promises a bright future for BI. AI and machine learning will enhance predictive analytics, enabling businesses to foresee trends and adapt quickly. Integrating BI with emerging technologies like IoT and blockchain will unlock new dimensions of data analysis and decision-making.

Conclusion

Business Intelligence has evolved from being a mere buzzword to a transformative force shaping the future of businesses. It empowers organizations to navigate complexities, capitalize on opportunities, and drive growth in an increasingly data-centric world. Embracing BI isn’t just an option; it’s a necessity for businesses aspiring to thrive in today’s competitive landscape.

repeating the info from intro [SD1]

This doesn’t fit right here… please change the placement [SD2]

Qlik Answers Now Available for AI-Driven, Fully Explainable Insights from Vast Unstructured Business Data

Qlik Technologies, Inc.

Seamlessly integrates with Qlik’s trusted analytics platform, enhancing decision-making and operational efficiency for improved business outcomes

PHILADELPHIA, July 30, 2024 (GLOBE NEWSWIRE) — Qlik®, a global leader in data integration, analytics, and artificial intelligence (AI), today announced the general availability of Qlik Answers™, its newest self-service AI solution designed to help organizations harness the power of AI by removing the risk, embracing the complexity, and scaling the impact of AI. Qlik Answers transforms unstructured data into actionable results through generative AI, offering full explainability—a common obstacle in enterprise AI adoption.

Qlik Answers combines generative AI with Qlik’s trusted data analytics capabilities to deliver precise, contextually relevant results from extensive unstructured data sources. This solution enables customers to seamlessly integrate AI into their existing Qlik business intelligence workflows, ensuring efficient use of resources and avoiding technical debt.

“Qlik Answers is designed to help businesses use their unstructured data to make better decisions,” said Brendan Grady, Executive Vice President and General Manager of Qlik’s Analytics Business Unit. “This solution integrates our strengths in analytics and data with generative AI, providing users with precise answers to their questions. With Qlik Answers, we are offering a tool that supports the direct translation of unstructured data into tangible business outcomes.”

Key Benefits of Qlik Answers:

AI-Powered Responses: Delivers relevant answers from curated knowledge bases, enhancing the utility of unstructured data.

Rapid Deployment: Offers a ready-to-use solution, reducing the time and complexity of deployment.

Transparency: Ensures full explainability with answers linked to their source documents, fostering trust and consistency.

Broad Connectivity: Integrates with existing systems and platforms, using Qlik’s enterprise connectors to access a variety of unstructured data sources.

Enhanced Efficiency: Supports real-time business activities and decisions, enabling users to quickly access relevant information.

“We’re excited to see Qlik focus on unlocking business outcomes from unstructured data with Qlik Answers,” said Stefan Heinz, Senior BI & Analytics Manager at Bystronic Group. “The full explainability and integration with Qlik’s trusted analytics platform promise to drive responsible and effective use of AI at an enterprise level.”

Qlik Answers combines technologies to deliver reliable and efficient access to unstructured data. At its core, the solution uses Retrieval Augmented Generation (RAG), which merges retrieval-based and generative AI methods. This technique dynamically retrieves relevant documents from pre-indexed knowledge bases and generates precise, contextually relevant responses. By leveraging modern generative models, Qlik Answers can interpret and synthesize information from diverse sources, providing users with concise and actionable answers.

Story continues

To ensure seamless integration with existing systems, Qlik Answers utilizes Qlik’s trusted enterprise connectors. These connectors allow the solution to access a wide range of unstructured data sources without requiring extensive data movement or reconfiguration. This approach not only simplifies deployment but also maintains data integrity and accessibility. Additionally, Qlik Answers is designed with full explainability and transparency in mind. All AI-generated answers are traceable back to their original sources, enabling users to verify and trust the information presented.

Qlik Answers is also self-service oriented, allowing business users to deploy and manage AI-driven knowledge assistants without needing extensive technical expertise or custom development. This ease of use ensures that organizations can quickly benefit from the solution, supporting real-time business activities and enhancing decision-making processes.

To learn more about Qlik Answers and how it can improve your business operations by unlocking the potential of unstructured data, visit Qlik Answers.

About Qlik

Media Contact

Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio provides advanced, enterprise-grade AI/ML and data management. We excel in data integration and governance, offering comprehensive solutions that work with diverse data sources. Intuitive analytics from Qlik uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. Our AI/ML tools, both practical and scalable, lead to better decisions, faster. As strategic partners, our platform-agnostic technology and expertise make our customers more competitive.

Keith Parker keith.parker@qlik.com   512-367-2884

© 2024 QlikTech International AB. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

 

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